Most companies are great at selling outcomes but not so great at teaching customers how to achieve those outcomes. Yet the data shows that formalized education leads directly to significant improvements in product utilization, support costs, and renewals. So why don't most companies center customer and partner experiences around education? It may be because they assume that it's too hard to connect the consumption of content to business results. But when you know what to measure, you can engineer an education initiative that actually moves the needle against big picture objectives like retention and revenue.